Aligning people with purpose

Our friends at IABC EMENA are putting on what promises to be a useful free Webinar:

Mike Pounsford

Aligning people with purpose
17 January 2018 at 1 p.m. CET

Join IABC EMENA’s guest speaker Mike Pounsford, as he discusses the importance of purpose and approaches to alignment in the webinar Aligning people with purpose.

The webinar will combine input, illustrations and responses to questions raised by participants during the session.

In this session, you will learn:

  • Understanding why purpose is important to provide a sense of meaning for work and a strategic perspective
  • Exploring the role of leadership groups at different levels and why their ownership of the purpose conversation is still critical
  • Exploring different approaches to how purpose can be developed; who to involve and how to involve them in the process
  • Exploration of one approach to help leaders increase “line of sight” – linking strategic goals and individual roles


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