Guest post from #11ways co-creator Stephen Welch: Billions of dollars a year invested in communication by organizations around the world in an effort to improve how they communicate, and make an impact with their target audiences. Does it really make a difference? Well to those billions and millions, we can add thousands. Thousands of minutes invested … Continue reading Does communication really make a difference?
‘Experience is one thing you can’t get for nothing’
... so said Oscar Wilde ... and I'd add it to it that you can't get solid experience without engagement - and that was the topic I was asked to cover at this morning's South Africa / UK Communicator's Breakfast, hosted by Lisa Wannell at the VMA Group HQ in London's leafy Bedford Square. Specifically, … Continue reading ‘Experience is one thing you can’t get for nothing’
Only half of communicators say all their work is aligned to corporate strategy and goals
Benchmarking survey reveals that high performing organizations, when compared to their peers, are: Twice as likely to keep language simple and jargon-free 80% more likely to have a process for creating great corporate stories. Twice as likely to make emotional connections to their audiences 60% more likely to think about communication from the audience perspective. … Continue reading Only half of communicators say all their work is aligned to corporate strategy and goals
#11ways to under-perform? Take the survey
Cross-post from today's Simply Communicate: At the IABC World Conference, Michael Ambjorn and Stephen Welch will run a session on the #11ways communicators can contribute to organisational under-performance. To add some spice to the presentation, they've knocked up a little survey. The 2014 IABC - International Association of Business Communicators - World Conference will take place in Toronto Canada … Continue reading #11ways to under-perform? Take the survey
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