Guest post from #11ways co-creator Stephen Welch: Billions of dollars a year invested in communication by organizations around the world in an effort to improve how they communicate, and make an impact with their target audiences. Does it really make a difference? Well to those billions and millions, we can add thousands. Thousands of minutes invested … Continue reading Does communication really make a difference?
... so said Oscar Wilde ... and I'd add it to it that you can't get solid experience without engagement - and that was the topic I was asked to cover at this morning's South Africa / UK Communicator's Breakfast, hosted by Lisa Wannell at the VMA Group HQ in London's leafy Bedford Square. Specifically, … Continue reading ‘Experience is one thing you can’t get for nothing’
Benchmarking survey reveals that high performing organizations, when compared to their peers, are: Twice as likely to keep language simple and jargon-free 80% more likely to have a process for creating great corporate stories. Twice as likely to make emotional connections to their audiences 60% more likely to think about communication from the audience perspective. … Continue reading Only half of communicators say all their work is aligned to corporate strategy and goals
Cross-post from today's Simply Communicate: At the IABC World Conference, Michael Ambjorn and Stephen Welch will run a session on the #11ways communicators can contribute to organisational under-performance. To add some spice to the presentation, they've knocked up a little survey. The 2014 IABC - International Association of Business Communicators - World Conference will take place in Toronto Canada … Continue reading #11ways to under-perform? Take the survey