Benchmarking survey reveals that high performing organizations, when compared to their peers, are: Twice as likely to keep language simple and jargon-free 80% more likely to have a process for creating great corporate stories. Twice as likely to make emotional connections to their audiences 60% more likely to think about communication from the audience perspective. … Continue reading Only half of communicators say all their work is aligned to corporate strategy and goals
Tag: communicators
Alignment Lab: from chaos to consensus in 3600 seconds
Launch of // Align Your Org Monday, 24 June, 10:45 a.m.–12:00 p.m. NYC @ #IABCWC13 Sources say 70% of change initiatives fail. We say, “what are we going to do about it? This is Alignment Lab – It’s live and it’s learning at warp speed how alignment to a clear purpose can lead to consensus-driven results … Continue reading Alignment Lab: from chaos to consensus in 3600 seconds
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