Only half of communicators say all their work is aligned to corporate strategy and goals

Benchmarking survey reveals that high performing organizations, when compared to their peers, are: Twice as likely to keep language simple and jargon-free 80% more likely to have a process for creating great corporate stories. Twice as likely to make emotional connections to their audiences 60% more likely to think about communication from the audience perspective. … Continue reading Only half of communicators say all their work is aligned to corporate strategy and goals