Here's a quick Q&A with two leading thinkers on strategic communications - drawing lessons, including on alignment, from 17th century explorers. I took part in a pilot version of this new workshop format called Bushcraft for Communicators at #Eurocomm18. It was superb. Michael Ambjorn (MA) - Bushcraft for communicators... why this, now? Mike Pounsford (MP) - Uncertainty, pace … Continue reading Did alignment matter in the 17th century?