‘Experience is one thing you can’t get for nothing’

... so said Oscar Wilde ... and I'd add it to it that you can't get solid experience without engagement - and that was the topic I was asked to cover at this morning's South Africa / UK Communicator's Breakfast, hosted by Lisa Wannell at the VMA Group HQ in London's leafy Bedford Square. Specifically, … Continue reading ‘Experience is one thing you can’t get for nothing’

Only half of communicators say all their work is aligned to corporate strategy and goals

Benchmarking survey reveals that high performing organizations, when compared to their peers, are: Twice as likely to keep language simple and jargon-free 80% more likely to have a process for creating great corporate stories. Twice as likely to make emotional connections to their audiences 60% more likely to think about communication from the audience perspective. … Continue reading Only half of communicators say all their work is aligned to corporate strategy and goals

#11ways @ #IABC14 – TUNE IN

Are you in? The #11ways benchmarking database linking comms to org performance has 73 orgs. http://t.co/fazIuhfrmG If yours isn't one of … — Stephen Welch (@StephenWelch11) May 22, 2014 Hwæt!  Whether you’re in Toronto in person – or attending remotely via Twitter – we would love for you to pitch into what @StephenWelch11 and I … Continue reading #11ways @ #IABC14 – TUNE IN